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Adobe Target

Rating:

4.7 / 5.0

Tags

personalization, A/B testing, optimization, AI, marketing, customer experience, analytics, enterprise software, martech, Adobe Experience Cloud

Categories:
Marketing and AdvertisingRetail
Creator Adobe
Date 2015-02-17
Platforms Web, Mobile, Email, API, Social Media
Status Active
Website business.adobe.com
Price Model Subscription
Sections:
Ad TargetingCustomer Behavior AnalysisPersonalization

Pricing Details

Pricing is custom, depending on business size, selected features, traffic volume, and contract length. Estimated cost for small businesses may start from $50,000 per year, significantly higher for medium and large businesses. A direct quote is required for accurate pricing.

Features

A/B testing, multivariate testing, automated personalization (AI-powered), auto-target (AI-powered), recommendations (AI/algorithmic), rules-based targeting, geo-targeting, server-side optimization, visual experience composer (VEC), cross-channel optimization, real-time analytics, audience segmentation, integrations with Adobe Experience Cloud and third-party platforms.

Integrations

Deep integration with other Adobe Experience Cloud products (Analytics, Experience Platform, Real-Time CDP, etc.). Supports integrations with third-party platforms via API and Customer Attributes Service.

Preview

Adobe Target, part of Adobe Experience Cloud, provides comprehensive tools for personalizing customer experiences across websites, mobile apps, and other digital channels. The platform uses machine learning for Automated Personalization and Auto-Target, and supports A/B and multivariate testing. It helps companies maximize revenue and increase engagement by delivering relevant content and offers in real-time. Standard and Premium versions are available with different feature sets. Pricing is custom and depends on the scale of use.