Bloomreach Engagement

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Bloomreach Engagement, launched in its current form in 2016, is a leading omnichannel marketing automation platform that empowers businesses to deliver hyper-personalized customer experiences. Powered by its Loomi AI, introduced in 2023, it unifies real-time customer and product data across online and offline channels, enabling marketers to craft campaigns that adapt to individual behaviors in milliseconds. The platform’s customer data engine centralizes data from over 130 integrations, including Shopify, BigCommerce, and Salesforce, providing a single view of customer interactions. Its drag-and-drop journey builder simplifies the creation of complex, multi-channel campaigns, such as cart abandonment emails or personalized product recommendations, without requiring coding. Recent 2025 updates, including a redesigned Use Case Center and enhanced SDKs for Android, iOS, and React Native, improve usability and integration. The platform’s AI features, like optimal send-time predictions and content generation, boost engagement, with clients reporting a 9% uplift in click-through rates using Loomi Recommendations+. Bloomreach Engagement’s pricing is usage-based, determined by data and communication volumes, making it flexible for businesses of all sizes. Security is a priority, with GDPR, CCPA, and TCPA compliance, plus features like centralized consent management. The platform’s predictive analytics forecast purchase probability and churn, while its real-time dashboards provide actionable insights. With partnerships like Voucherify for loyalty programs and a focus on seamless integrations, Bloomreach Engagement is ideal for retailers, fashion, and hospitality brands seeking to enhance customer loyalty and drive measurable revenue growth.