DeltaDNA (Unity)

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DeltaDNA, which is now part of Unity, is a comprehensive platform for player analytics and engagement management designed specifically for game creators. Founded in 2010, DeltaDNA has established itself as a powerful tool enabling studios to gain deep data insights into player behavior and use them to make informed decisions. The platform provides a detailed view of how players interact with the game, offering tools for audience segmentation based on their preferences, gameplay, and spending habits.

One of the key features of DeltaDNA is the ability to conduct real-time A/B testing, allowing experimentation with different game mechanics, monetization elements, or marketing messages and measuring their impact on various player segments. The platform also stands out with its tools for managing player engagement, including targeted messaging (in-game messages, push notifications), personalized offers, and the ability to dynamically change the game experience for individual players or groups in real time. This helps increase player retention, drive monetization, and create a more personalized and immersive gameplay experience.

DeltaDNA’s integration with Unity is seamless thanks to a specialized SDK, allowing Unity developers to easily implement the analytics and engagement system into their games, regardless of the target platform. The platform supports data collection from a wide range of platforms where Unity games are deployed, including mobile devices (iOS, Android), PC, web, and consoles. The combination of DeltaDNA’s analytical capabilities with the power of the Unity game engine provides developers with a complete set of tools to create successful games based on a deep understanding of their audience and the ability to quickly respond to their needs and preferences.