Evergage (Salesforce Interaction Studio)
Pricing Details
Subscription-based (Growth, Premium). Pricing depends on unique visitors/profiles and features. High cost, requires quote.Features
Real-time personalization; AI-driven recommendations; Next best action determination; Cross-channel interaction management; Unified customer profiles; Behavioral tracking; A/B/N testing; Multivariate testing; Segmentation; Outbound orchestration; Mobile SDK; Data Warehouse access.Integrations
Tight integration with Salesforce Marketing Cloud, Sales Cloud, Service Cloud, Data Cloud; Integration with CDP and CRM systems; Data exchange via API and SFTP; Integration with Tealium, Lexer.Preview
Salesforce Interaction Studio, formerly known as Evergage, is a powerful real-time interaction management and personalization platform that is part of Salesforce Marketing Cloud. It leverages Artificial Intelligence and machine learning to analyze customer behavior in real-time and deliver highly relevant content, offers, and recommendations across various channels such as websites, mobile apps, email, and contact centers. The platform builds unified customer profiles by consolidating data from different sources, providing a comprehensive view of each individual. Based on this data and real-time behavioral analysis, Interaction Studio determines the "next best action" or offer for each customer. This helps companies increase engagement, drive conversions, and build stronger customer relationships. Interaction Studio supports A/B/N testing and multivariate testing to optimize personalized campaigns. It integrates tightly with other Salesforce products like Sales Cloud, Service Cloud, and Data Cloud, and can also exchange data with third-party systems via APIs and other connectors. The platform is widely used across various industries, including retail, finance, telecommunications, and SaaS, to enhance the digital customer experience.