Facebook Ads (with AI)
Pricing Details
Auction model. Cost depends on campaign objective, targeting, competition, ad quality, and placement. Average metrics can vary: CPC from $0.5 to $2+, CPM from $5 to $20+, CPL from $5 to $25+, CPA from $10 to $50+. AI features aim to optimize bids and budget allocation for goals rather than a fixed cost.Features
Advantage+ shopping campaigns, Advantage+ creative (text variation, background generation, image outcropping, video enhancements), Advantage+ audience, Advantage+ placements, Automated budget optimization, Detailed demographics, Customer retention goals (beta), A/B testing, Audience insights, Ad creative optimization, Real-time analytics.Integrations
Integration with Meta Business Suite, Meta Pixel, Commerce Manager. Supports integrations with CRM, e-commerce platforms, and other tools via API.Preview
Facebook Ads (now part of Meta Ads) is a powerful platform for placing ads across Facebook, Instagram, Messenger, and Audience Network. The platform actively uses artificial intelligence to improve campaign effectiveness. AI is applied in the Advantage+ suite (automating targeting, budgeting, placements), for creating variations of ad text, generating background images, adapting creatives for different formats (Image Outcropping), and enhancing video ads. The platform operates on an auction model where cost is determined by competition, targeting, ad quality, and campaign objective (CPC, CPM, CPA, CPL). AI helps automate processes, find the most relevant audience, and optimize spending for better results.