The Hype is Over: Business Demands Real ROI from AI

On March 20, 2026, at the Insurtech Insights Europe industry forum, a diagnosis was delivered for the corporate sector: the era of "pilot projects" and AI demo stands is officially over. Investors and top management are demanding scalable financial results.

For the past two years, corporations have been burning through budgets, implementing LLMs simply for the sake of press releases. Today, the market has moved into a stage of harsh monetization. The main criterion for the success of AI integration is no longer the novelty of the model, but a measurable ROI (return on investment)—a reduction in operating costs, support automation, or conversion growth. Companies that failed to transition their R&D experiments onto product tracks are starting to slash innovation budgets. Only those AI solutions that seamlessly integrate into existing business processes and generate net profit will survive.

Source: Insurance Business / Insurtech Insights