B2C Automation: Alibaba Integrates Qwen AI Agents for Shopping in Taobao

E-commerce is shifting to autonomous management. On May 10, 2026, it was revealed that Alibaba is integrating its flagship Qwen AI model into the Taobao platform to launch agentic shopping.

Users will be able to delegate routine tasks to an AI assistant: from searching for goods using complex composite criteria to tracking prices and virtual avatar fitting. This takes the concept we previously saw in niche projects (like OTB Group) to the macro level of Asia’s largest marketplace. The introduction of Agentic AI into B2C retail changes the very essence of consumption: algorithms begin to search for and select goods for algorithms, optimizing the client's time and radically increasing the platform's conversion rate.

Source: Alibaba / Reuters / Indian Express