Amazon announced the first international expansion of its updated voice assistant, "Alexa+," on November 21, 2025. The service, built on next-generation large language models (LLMs), is now available to users in Canada in Early Access mode. As reported on the official blog, the new Alexa is capable of more natural conversation, understanding context, and performing complex agentic tasks. This launch signals the beginning of the global rollout of next-generation smart assistants to the mass market.
Amazon Launches Generative "Alexa+" in Canada (Early Access)