Super Bowl 2026: Anthropic Trolls OpenAI

On February 7, 2026, Anthropic launched a provocative Super Bowl campaign. The slogan "Ads are coming to AI. But not to Claude" directly attacks the business models of OpenAI and Google.

This is an escalation of competition. Anthropic positions itself as the "ethical" alternative for business, hinting that competitors will turn your chats into billboards. The Super Bowl has firmly cemented AI's status as a mass consumer product worthy of the most expensive airtime.

Source: Reuters / Anthropic