Tim Cook: Apple is Aiming for Leadership in Artificial Intelligence

Tim Cook: Apple is Aiming for Leadership in Artificial Intelligence

Amid the ongoing race in generative AI, Apple CEO Tim Cook addressed employees with a powerful statement. He emphasized that the company is not just participating but aiming for leadership in the AI space, comparing its potential impact to the revolutions brought by the internet and smartphones. This address is a clear signal to the market and a response to critics who consider Apple a laggard in this field. Apples strategy will likely focus on its key advantage: deep integration of AI into its device ecosystem with an emphasis on "on-device AI" and privacy. R&D investments are aimed at creating intuitive and secure AI features that will become part of the daily user experience.

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