Amidst the intensifying AI race, Apple is reportedly considering an uncharacteristic strategic move that could radically change its approach to AI development. On July 1, 2025, information emerged from several sources, including tech blogs and insiders, that Apple is in early-stage talks with leading AI labs, including OpenAI (creator of ChatGPT) and Anthropic (creator of Claude), about potentially licensing their large language models for integration into future versions of the Siri voice assistant. This information, following recent rumors of talks with Perplexity AI, confirms that Apple is actively seeking ways to drastically enhance its AI assistant. Siri, despite its immense popularity and prevalence, has faced constant criticism in recent years for lagging in conversational abilities and general intelligence compared to Google Assistant and new generative chatbots. It is speculated that Apple may adopt a hybrid model: its own smaller, more energy-efficient AI models would handle on-device tasks, ensuring speed and the highest level of privacy, while more complex queries requiring massive computational power would be securely routed to a partners cloud-based models. For Apple, such a move would be a partial departure from its traditional strategy of "vertical integration" and a "walled garden" ecosystem, but it would allow the company to quickly close the gap and offer users of its billions of devices a truly competitive and intelligent AI assistant. For any of the AI labs, a partnership with Apple would be a massive victory, providing them with unprecedented audience reach and access to the worlds most popular mobile platform.
Apple Considers Integrating OpenAI and Anthropic Models to Enhance Siri
