Apple is in active negotiations with Google to license the Gemini family of models for use as the foundation for a next-generation Siri. This was reported on August 23, 2025, by leading global media outlets, citing sources familiar with the situation. This move indicates Apples acknowledgment that its own large language model developments are lagging behind market leaders. Instead of spending years building a competitive technology from scratch, Apple is considering a pragmatic option: leveraging Googles advanced Gemini capabilities for a rapid and large-scale update of its voice assistant. The potential deal, which could cost Apple billions of dollars in licensing fees, would transform Siri into a truly powerful and intelligent assistant capable of competing with the best in the market. However, such close collaboration between two tech giants is likely to attract intense scrutiny from antitrust regulators worldwide.
Apple in Talks with Google to License Gemini for Next-Generation Siri
