Rumors of a mega-deal between Apple and Perplexity AI were substantiated on July 4, 2025, as Bloomberg confirmed that negotiations are actively ongoing, albeit at an early stage. This follows the muted reception of Apple Intelligence and is seen as Apple’s boldest move to gain a foothold in the AI race. Perplexity AI’s conversational search tech, which delivers cited, accurate responses, could redefine Siri, Spotlight, and Safari. The $14 billion price tag would make it one of the largest tech acquisitions ever. Although no formal offer has been made, Bloomberg’s report signals that Apple is seriously pursuing this direction — aiming to disrupt Google’s dominance in AI-powered internet search.
Apple Reportedly in Talks to Acquire Perplexity AI for $14B – Bloomberg
