At its main fall event on September 9, 2025, Apple unveiled the iPhone 17 lineup, headlined by the Pro models powered by the new A19 Pro chip. However, the main announcement was the "Apple Intelligence" platform—a deeply integrated system of AI features within iOS. Unlike its competitors, Apple has placed a primary emphasis on on-device processing and privacy. Thanks to the powerful 16-core Neural Engine in the A19 Pro chip, most AI tasks—such as a revamped, more contextual Siri, smart notification sorting, and tools for text and image editing and generation—are performed directly on the device without sending data to the cloud. For more complex queries, Apple introduced Private Cloud Compute technology, which processes data on secure servers without storing it. This announcement marks Apples official entry into the personal AI race, where the company is betting not on the largest models, but on a secure, fast, and deeply integrated intelligent system for its user ecosystem.
Apple Unveils iPhone 17 and "Apple Intelligence" Platform with a Focus on Privacy
