Concurrently, the exact opposite is happening in the corporate sector. The major retail association `EuroCommerce` is aggressively lobbying to exempt commercial AI creatives from the strict labeling rules of the `EU AI Act`. Businesses are demanding the right to broadcast unmarked, AI-generated ads to avoid diminishing sales conversions. Europe is trying to sit on two chairs: protecting society from algorithmic influence through direct bans while simultaneously satisfying the demands of the Enterprise segment, for whom hidden AI marketing has become the key to survival amid a weak macroeconomic climate.
Source: Government of Norway / EuroCommerce / Reuters
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