Formula E and Google Cloud: AI Accelerates Racing

On January 26, 2026, Formula E announced an expanded partnership with Google Cloud, naming the tech giant "Principal AI Partner." The collaboration goes beyond simple cloud storage: Google's generative AI will now manage real-time telemetry and fan engagement.

Gemini technologies will analyze data from cars (Gen3 Evo) for team strategies and generate personalized content for broadcast viewers. This is an example of how "boring" corporate AI becomes a driver of spectacle in global sports.

Source: Formula E / Google Cloud