Gallup Q4: AI Becomes Routine for Business

The Gallup Q4 report, published on January 25, 2026, marks a turning point. The share of employees using AI daily has reached record highs. The technology has definitively moved out of the "experimentation" phase and become a working tool for marketing, analytics, and HR.

Data shows that the gap between companies that have adopted AI and those lagging behind is widening. Businesses that integrated neural networks in Q1-Q2 2025 are now showing noticeable productivity growth. For the rest, the risk of being left behind is becoming a reality.

Source: Gallup