Google has officially ushered in a new era of search by launching "AI Mode" in the UK on July 29, 2025. As reported by The Verge and Search Engine Land, this feature is directly integrated into the main search page and is powered by the latest multimodal model, Gemini 2.5. "AI Mode" transforms the traditional search experience from a list of blue links into an interactive, conversational journey. Users can now ask complex, multi-part questions, and the AI provides a comprehensive, context-aware answer, synthesizing information from multiple sources into a single narrative. This enables a full-fledged dialogue with the search engine, allowing for on-the-fly clarifications. The launch is Googles strategic response to growing competition from AI-native startups and marks a fundamental shift in UX, where the goal is not just to find information, but to get a ready-made solution or a thorough consultation.
Google Launches "AI Mode" in the UK Powered by Gemini 2.5, Shifting the Search Paradigm
