Saudi company HUMAIN (backed by PIF), Adobe, and Qualcomm announced a strategic partnership on November 20, 2025. As reported by PR Newswire, the alliance aims to develop generative AI models deeply adapted to Arab culture and language. The project combines the Arabic LLM ALLAM, Adobe Firefly Foundry technologies, and the hardware power of Qualcomm Cloud AI 100 chips for inference. This collaboration focuses on creating localized applications and infrastructure, accelerating AI adoption in the Middle East and North Africa (MENA) region.
HUMAIN, Adobe, and Qualcomm Partner to Build "Culturally Aware" AI for the Arab World
