Hyundai Strategy: Atlas Robots to Work in US Factories

Hyundai Motor Group unveiled its new AI and robotics strategy on January 6, 2026. The centerpiece of the plan is the confirmation of deploying Atlas humanoid robots (developed by Boston Dynamics) at the company's US manufacturing facilities. Full-scale operation is expected to begin by 2028, with initial pilot projects already underway.

Hyundai's strategy implies deep integration of robots into the production cycle to perform tasks that are dangerous or too strenuous for humans. The company is not just buying robots but developing its own software platform to manage a hybrid workforce. This announcement responds to the growing shortage of skilled industrial labor and cements Hyundai's leadership in the race for "Industrie 4.0" automation.

Source: Reuters / Hyundai