IBM and Wimbledon: AI Continues the Digital Transformation of Tennis

IBM announced on January 6, 2026, the renewal of its long-term partnership with the All England Lawn Tennis Club (AELTC), organizer of Wimbledon. Under the renewed agreement, IBM retains its status as the official AI, Cloud, and Digital Transformation partner of the tournament. The key focus of the new collaboration phase is expanding the use of generative models (based on the watsonx platform) to create personalized fan content.

The deal implies the implementation of even more advanced features: from automatic real-time AI match commentary to deep player strategy analytics ("IBM Power Index"). For IBM, this case serves as a showcase for hybrid cloud and enterprise AI capabilities, demonstrating the ability to process millions of data points with minimal latency. Wimbledon, in turn, uses technology to attract a younger audience accustomed to interactive sports consumption.

Source: IBM Newsroom