Meta completed the acquisition of startup Limitless (formerly known as Rewind) on December 5, 2025. As reported by Reuters, the company is known for its "smart pendant" for recording and transcribing conversations. Following the acquisition, sales of new Limitless devices have been halted, though support for existing users will continue. The deal significantly boosts Metas hardware ambitions in the "personal AI" segment but simultaneously raises acute questions about privacy and the ethics of continuous environmental recording.
Meta Acquires Startup Limitless to Boost AI Wearables Division
