Indian consumer electronics company Mivi launched a new product on July 4, 2025, which is a prime example of the global democratization and localization of artificial intelligence. As reported by the Hindustan Times and confirmed on the companys official website, Mivi has introduced AI Buds wireless earbuds, whose main feature is the deep integration of AI functions with full support for major local Indian languages. Unlike many global brands whose AI assistants and translation features primarily focus on English and other world languages, Mivis product offers high-quality real-time translation and voice command recognition in Hindi, Tamil, Telugu, Bengali, and other common languages of the region. This allows millions of non-English-speaking users to access advanced AI capabilities. The AI Buds can not only translate a conversation partners speech in real-time but also function as a smart assistant – reading notifications, controlling music playback, and answering queries using language models specifically fine-tuned on Indian dialects and cultural contexts. This launch is of great strategic importance. It demonstrates that the focus in AI product development is shifting from the US and China to rapidly growing emerging markets. Local companies that better understand their audiences needs are beginning to compete successfully with global giants by focusing on hyper-localization. The release of AI Buds is a significant step in overcoming the language barrier and providing access to modern technologies for a much broader audience.
Indian Firm Mivi Launches AI Buds with Local Language Support
