On May 22, 2025, a landmark event in the artificial intelligence industry was announced: OpenAI announced the acquisition of 'io', a promising startup founded by legendary former Apple designer Jony Ive. The deal is valued at $6.5 billion and will be paid in stock. This move unequivocally signals OpenAI's serious intentions to expand its influence beyond developing cutting-edge AI models and to control the entire technology stack – from software to end-user devices.
The goal of this strategic initiative is to develop innovative devices built entirely around artificial intelligence capabilities. The first products resulting from this collaboration are expected to be launched as early as 2026. Jony Ive, whose expertise and vision in user interface and product design are globally recognized, will undoubtedly be a key figure in this process. According to preliminary information and analytical forecasts, this could involve the creation of "physical embodiments of AI," possibly with an emphasis on screenless interfaces and voice interaction, which would completely change our usual ways of communicating with technology.
Analysts note that this acquisition could trigger a new "AI hardware arms race" among tech giants. Control over the hardware component will allow OpenAI to optimize its AI models for specific devices, providing an unparalleled user experience and opening new horizons for AI applications in everyday life. OpenAI's decision to invest in 'io' underscores the growing importance of tight hardware and software integration to fully realize AI's potential.