Monetizing Developers: OpenAI Launches $100 ChatGPT Pro Tier

Code generation is becoming a premium product. On April 10, 2026, OpenAI introduced a new subscription tier—ChatGPT Pro, priced at $100 per month. The main focus of the plan is on exponentially increased limits for working with the Codex model.

This move bridges the gap between the basic Plus subscription ($20) and closed Enterprise contracts. OpenAI is pragmatically targeting its most solvent audience—professional developers and freelancers for whom AI has become a primary work tool. In a landscape where algorithms are replacing routine outsourcing (as we noted on April 6 regarding the drop in Indian IT revenues), engineers are willing to pay a premium for uninterrupted access to cutting-edge coding agents without token throttling.

Source: OpenAI / The Verge