The influential community and media resource for the SaaS business, SaaStr, published a landmark article on June 30, 2025, declaring the end of the "wait-and-see era" for artificial intelligence. This piece, already being actively discussed on social media by founders and investors, is essentially a manifesto urging "Software as a Service" companies to stop cautious experiments and move towards full-scale, deep integration of AI into all their business processes and products. According to the authors at SaaStr, who largely set trends for thousands of tech companies worldwide, the "AI-first" approach has definitively ceased to be a competitive advantage or a fashion trend – it is now a necessary condition for survival and future growth. The time for pilot projects and testing individual hypotheses is irrevocably over. Companies that do not start embedding AI into the core of their products and operational models right now risk falling hopelessly behind their competitors in the next 12-18 months. This declaration is supported by recent industry news, such as the introduction of mandatory AI tool usage at Microsoft and the launch of new products built around AI from the ground up. SaaStr emphasizes that the market has reached a point of no return. All SaaS companies are now expected by default not just to "have AI-based features," but to be built around AI, offering users smarter, more proactive, and more efficient solutions. This powerful signal from one of the main ideologues of the SaaS industry marks the beginning of a new phase – the phase of mass and mandatory AI implementation.
SaaStr: The "Wait-and-See" Era for AI is Over, Time for Mass Integration
