During the First Look presentation at CES on January 5, 2026, Samsung Electronics announced its global strategy "Companion to AI Living." The company is embedding advanced generative models directly into the microcontrollers of home appliances and TVs. New refrigerators, washing machines, and Neo QLED screens are now linked into a unified neural network capable of predicting user needs—from automatic energy consumption correction to monitoring family health.
The key innovation is the shift from rigid automation scripts to adaptive behavior. Appliances "communicate" with each other without cloud involvement (on-device AI), enhancing privacy and response speed. Experts call this a transition from "Smart Home" to "Intelligent Home," where devices act as a single living organism caring for the owner.
Source: Samsung NewsroomSamsungCES 2026Smart HomeAI LivingIoT
