Samsung Electronics announced the launch of its global "AI Home" marketing campaign on September 2, 2025, to coincide with the opening of the IFA consumer electronics show in Berlin. The campaign aims to popularize the concept of a smart home where all devices are united by the SmartThings platform and enhanced with AI functions. The goal is to show consumers how AI can make daily life simpler, more efficient, and more comfortable. As part of the campaign, Samsung is promoting specific AI features in its home appliances, such as "AI Vision Inside" in Bespoke refrigerators, which recognizes food items and suggests recipes, or AI-optimized washing and drying cycles. The campaign emphasizes that the "AI Home" is not a futuristic concept but a reality available today, where AI works seamlessly in the background for the users benefit, saving time and energy.
Samsung Launches Global Campaign to Promote "AI Home" Ecosystem
