On May 9, 2025, Samsung held a demonstration showcasing the advanced capabilities of its intelligent assistant, Samsung Now Brief, emphasizing features designed to significantly enhance users' daily productivity and improve information management. The event, presumably targeted at a technical audience or students, highlighted Samsung's commitment to integrating advanced AI technologies into everyday use cases for its devices.
During the presentation, special attention was given to several key AI functions of Now Brief. Firstly, intelligent schedule management: the assistant not only displays calendar events but also proactively helps plan time, considering user priorities and context. Secondly, the automatic summarization of phone calls was demonstrated. This capability allows users to quickly grasp the essence of lengthy conversations, saving time and ensuring important details are not missed. Artificial intelligence analyzes the audio recording (with user consent) and generates a concise summary of key points and agreements.
The third important feature presented at the demonstration was real-time language translation during calls or in-person conversations. Samsung Now Brief can eliminate language barriers by providing instant speech translation, opening new possibilities for international communication and collaboration. This feature is powered by neural networks and is continuously refined for more accurate and natural translation.
In addition to these specific capabilities, Samsung positions Now Brief as a personalized AI assistant deeply integrated into the Galaxy ecosystem. It provides users with relevant information (weather, news), reminders, and personalized recommendations throughout the day, adapting to their routines and preferences. The demonstration of such advanced AI functions signals Samsung's intention to make its devices even more intuitive and useful, transforming them into true intelligent companions. It is expected that such technologies will play an increasingly significant role in the company's future products.