Spotify Prompted Playlist: AI DJ Now in US and Canada

On January 23, 2026, Spotify officially rolled out the "Prompted Playlist" feature for Premium subscribers in the US and Canada. Following a successful beta test in New Zealand, the tool is now available in key markets. The technology allows users to generate playlists using natural language text prompts (e.g., "music for cooking pasta on a rainy day" or "indie folk to calm nerves").

This marks the transition of streaming services from algorithmic recommendations (based on clicks) to generative ones (based on intent). AI analyzes the semantics of the request and matches it with listening history to create a unique selection. For Spotify, this is a powerful tool for retaining paid audiences amidst fierce competition with Apple Music.

Source: Spotify Newsroom