Thoughtworks: 77% of Enterprises Shift AI Strategy from Efficiency to Growth

According to a global study published by consultancy Thoughtworks on January 7, 2026, a turning point has occurred in the corporate world. A survey of top management at major enterprises revealed that 77% of respondents have shifted the focus of their AI strategies from operational efficiency (cost cutting) to driving business growth and creating new revenue streams. The era of pilot projects for optimization is over; businesses are starting to scale solutions that generate real money.

The report highlights the role of "Agentic AI" as a catalyst for this transition. Companies expect autonomous agents, capable of decision-making and executing complex task chains, to become the foundation for innovative products as early as 2026. Thoughtworks analysts emphasize: those who continue to view AI solely as a savings tool risk falling hopelessly behind competitors using technology for aggressive market expansion.

Source: Thoughtworks