Affle (Visenze)

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Affle (through the acquisition of a majority stake in Visenze) offers advanced artificial intelligence (AI) powered solutions for visual search and product discovery, targeting the e-commerce and digital marketing industries. Affle is a global technology company founded in 2005 with a consumer intelligence platform. Visenze, founded in 2009, is a leader in AI-powered visual search solutions. In April 2022, Affle acquired a majority stake in Visenze, combining the capabilities of both companies. The Visenze platform uses machine learning and computer vision to analyze images and provide a range of powerful features: search by image (users can upload an image to find similar products); search by color; detection of multiple objects in an image; intelligent product recommendations based on visual similarity and user behavior; personalization of the shopping experience. These AI capabilities help online retailers improve product catalog navigation, enhance the relevance of search results and recommendations, and increase conversion rates and average order value. Visenze solutions integrate with popular e-commerce platforms (Shopify, Magento, etc.) and are available via APIs and SDKs for websites and mobile applications. The platform is implemented as a cloud-based SaaS service. Pricing is typically subscription-based, potentially including usage volume (number of AI calls). Affle (Visenze) helps companies transform visual content into effective tools for attracting and retaining customers in the digital environment.