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Google Ads (with AI)

Rating:

4.8 / 5.0

Tags

online advertising, PPC, digital marketing, AI, machine learning, campaign management, search advertising, display advertising, video advertising, app advertising, performance marketing

Categories:
Business AnalyticsMarketing and Advertising
Creator Google
Date 2000-10-24
Platforms Web, Android, iOS
Status Active
Website ads.google.com
Price Model Pay-as-you-go
Sections:
Ad TargetingCampaign AnalysisProcess Optimization

Pricing Details

PPC (Pay-Per-Click) or CPA (Cost-Per-Acquisition) pricing model. Cost varies significantly based on niche, competition, ad quality, and targeting. AI features aim to optimize spending for goals rather than adding a fixed cost. Average CPC can range from $0.11 to $5+ depending on industry and region. Monthly spend can range from hundreds to thousands and millions of dollars.

Features

Smart Bidding (Target CPA, ROAS, Maximize Conversions), Performance Max campaigns, Automatically created assets, AI-driven search campaigns, Optimized targeting, Dynamic Search Ads, AI-powered video enhancements (vertical/shorter versions), Customer Match, Broad Match with Smart Bidding, Keyword Planner, Audience insights, Ad creative optimization, Budget pacing insights.

Integrations

Deep integration with Google Analytics, Google Marketing Platform. Supports integrations with various CRM, CDP, and other marketing tools via API.

Preview

Google Ads (formerly Google AdWords) is the leading online advertising platform from Google. Over the years, it has actively integrated artificial intelligence to automate and optimize advertising campaigns. AI in Google Ads is used for Smart Bidding (smart bidding strategies like Target CPA, ROAS, Maximize Conversions), Performance Max campaigns, automatic ad creation and optimization, audience targeting improvement, and creating vertical and shorter versions of video ads. The platform operates on Pay-Per-Click (PPC) or Cost-Per-Acquisition (CPA) models. Advertising costs vary depending on competition, keywords, targeting, and ad quality. AI helps improve spending efficiency and achieve advertisers' business goals.