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Adobe Analytics (with AI)

Rating:

4.7 / 5.0

Tags

Web Analytics, Customer Analytics, Business Intelligence, AI in Marketing, Adobe, Analytics, Data Analysis

Categories:
Business AnalyticsData AnalysisMarketing and Advertising
Creator Adobe
Date 2018-01-01
Platforms Cloud Platform, Web
Status Active
Website business.adobe.com
Price Model Subscription
Sections:
Campaign AnalysisCustomer AnalyticsData VisualizationDecision SupportPattern Recognition

Pricing Details

Subscription-based, aimed at enterprise customers. Pricing depends on the volume of data collected and features used.

Features

Web analytics, mobile app analytics, AI-powered insights (Adobe Sensei), anomaly detection, trend prediction, audience segmentation, reporting, dashboards.

Integrations

Deep integration with other Adobe Experience Cloud products (Adobe Target, Adobe Audience Manager) and third-party data sources.

Preview

Adobe Analytics is a leading web analytics platform that provides deep insights into user behavior on websites and mobile applications. With the integration of artificial intelligence features (via Adobe Sensei), the platform helps automatically detect anomalies in data, predict trends, segment audiences, and personalize interactions. Adobe Analytics is widely used by marketers and analysts to measure campaign effectiveness, optimize user experience, and make data-driven decisions. It is part of the broader Adobe Experience Cloud suite.