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Google Analytics (with AI)

Rating:

4.7 / 5.0

Tags

web analytics, app analytics, digital analytics, AI, machine learning, data analysis, user behavior, reporting, marketing analytics, Google Marketing Platform

Categories:
Business AnalyticsMarketing and AdvertisingRetail
Creator Google
Date 2005-11-14
Platforms Web, Android, iOS SDKs
Status Active
Website analytics.google.com
Price Model Freemium / Subscription
Sections:
Campaign AnalysisCustomer Behavior AnalysisDecision Support

Pricing Details

Free version (Standard GA4) with sufficient capabilities for most users. Paid version Google Analytics 360 for large enterprises with higher data limits, advanced features, and support. Analytics 360 pricing starts around $50,000 per year.

Features

AI-powered Analytics Intelligence (automated insights, anomaly detection), Predictive metrics (purchase probability, churn probability, revenue prediction), Enhanced audience segmentation, Conversion modeling, Cross-platform tracking (web and app), Event-based data model, Integration with Google Ads and Google Marketing Platform, Customizable reports and explorations.

Integrations

Deep integration with Google Ads, Google Tag Manager, Looker Studio (formerly Data Studio), Google Optimize (sunset). Supports integrations with other tools via BigQuery Export and API.

Preview

Google Analytics is Google's leading web analytics service that tracks and reports website and mobile app traffic and behavior. In Google Analytics 4 (GA4), artificial intelligence plays a central role. AI is used for predicting user behavior (purchase probability, churn), automatically identifying trends and anomalies (Analytics Intelligence), creating more intelligent audience segments, and modeling conversions in data-limited environments. The platform provides deep reports on user behavior, traffic sources, conversions, and more, helping to optimize marketing efforts and improve user experience. There is a free version (Standard GA4) and a paid enterprise version (Analytics 360).