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Mixpanel (with AI)

Rating:

4.5 / 5.0

Tags

product analytics, user behavior, mobile analytics, web analytics, AI, machine learning, data analysis, A/B testing, retention, funnels

Categories:
Business AnalyticsMarketing and AdvertisingRetail
Creator Mixpanel
Date 2009
Platforms Web, iOS, Android SDKs
Status Active
Website mixpanel.com
Price Model Freemium / Subscription
Sections:
Campaign AnalysisCustomer Behavior AnalysisDecision Support

Pricing Details

Free plan (up to 1M events/month). Paid plans (Growth, Enterprise) with pricing based on the number of tracked events. The Growth plan starts around $24/month (for a small number of events). Annual billing discounts are available.

Features

Spark (Generative AI for data insights), User behavior analytics, Funnel analysis, Retention analysis, Cohort analysis, A/B testing, Real-time data, Customizable dashboards, Event-based data model, User profiles, Data pipelines.

Integrations

Integrations via SDKs, API, and with CDPs (e.g., Segment), data warehouses (BigQuery, Redshift, Snowflake) via Data Pipelines.

Preview

Mixpanel is a product-focused analytics platform that helps companies understand user behavior in their web and mobile applications. The platform leverages artificial intelligence, specifically through its Spark feature (powered by generative AI), to help users gain insights from data by asking questions in natural language. AI can also be used for analyzing event and property names. Mixpanel provides tools for funnel analysis, retention, cohort analysis, and A/B testing. The platform has an event-based data model and offers various pricing plans, including a free tier and paid plans based on the number of tracked events.