Optimizely (Content Personalization)
Pricing Details
Subscription-based. Pricing varies based on the suite of products used (Web Experimentation, Feature Experimentation, Content Management, Personalization, etc.) and usage volume. Requires contacting sales for a quote.Features
Content Personalization; AI/ML capabilities (Multi-Armed Bandits, AI variation generation); A/B Testing; Multivariate Testing (MVT); Audience Segmentation and Targeting; Web Experimentation; Feature Experimentation; Content Management System (CMS); E-commerce capabilities; Analytics and Reporting; Integrations with third-party tools (CDP, CRM, Analytics); Workflow and collaboration tools; API access.Integrations
Integration with analytics platforms (Google Analytics, Adobe Analytics); Integration with CDP and CRM systems; Integration with CMS and e-commerce platforms; Integration with marketing automation tools; API for custom integrations; Integration with Hotjar, Siteimprove, Stripe.Preview
Optimizely is a leading Digital Experience Platform (DXP) designed to create, manage, and optimize personalized digital interactions with customers. The platform unifies capabilities for content management (CMS), experimentation (A/B testing, multivariate testing), and personalization, actively leveraging Artificial Intelligence and machine learning to enhance effectiveness. In the context of content personalization, Optimizely allows segmenting audiences based on behavior, characteristics, and data from external sources, and then dynamically adapting content, offers, and user interface for each segment or even individual user. AI features help identify patterns in data, predict user behavior, and automatically allocate traffic to the most effective content variations or user experiences (Multi-Armed Bandits). Optimizely supports integration with various data sources (CDPs, CRMs, analytics systems) to enrich customer profiles and enable more precise personalization. The platform is used by companies across various industries to optimize websites, mobile apps, and other digital touchpoints, improving conversion rates, engagement, and customer loyalty. Access is subscription-based, with various plans tailored to the needs of businesses of different sizes and complexities.