According to AP News and Reuters on November 30, 2025, the recent Black Friday demonstrated the significant impact of artificial intelligence on consumer behavior. Record online sales figures are attributed to the mass use of AI chatbots and recommendation systems by shoppers for personalized selection and price comparison. Retailers that implemented smart assistants noted an increase in conversion, confirming AIs transformation from a marketing "gimmick" into a real engine of e-commerce.
AP/Reuters: AI Tools Drive Online Sales Growth on Black Friday
