Agents in Retail: Delivery Hero Automates 40,000 Restaurants via AI in WhatsApp

Autonomous agents are descending from corporate servers to small businesses. On August 13, 2026, the Delivery Hero platform launched an AI assistant that takes over routine management for more than 40,000 local food service locations.

This is not just a chatbot for casual conversation. Through native integration into WhatsApp, Agentic AI independently analyzes the market, changes pricing, responds to reviews, and launches promotions, requiring only final approval from the owner. Delivery platforms are rapidly transforming into fully-fledged AI service providers. By replacing human SMM managers and analysts with algorithms, marketplaces radically reduce the OPEX of their partners and increase the overall conversion of the system. This maneuver proves that the mass B2B market will use AI not through complex terminals, but through familiar messengers.

Source: Delivery Hero Newsroom