Google Project Genie: Generating Interactive Worlds

On January 29, 2026, Google DeepMind opened access to Project Genie for Google AI Ultra subscribers. This is the first "world model" capable of generating not just static images or video, but fully interactive 3D environments that can be "played" and navigated.

The technology was trained on thousands of hours of video games and simulations. For the entertainment industry and robotics, this is a tectonic shift: now virtual training grounds for robots or game levels can be created with a text prompt. This is a transition from content generation to experience generation.

Source: Google DeepMind Blog