Microsoft: Fight Against Deepfakes and "Soulless" AI

On February 21, 2026, Microsoft introduced an updated strategy to combat deepfakes and AI generation. The Xbox gaming division took a firm stance: the company fundamentally refuses to create "soulless AI content."

Amidst an originality crisis, the video game industry is seeking balance. Microsoft declares a hybrid approach: AI should remain a utilitarian tool "under the hood" (moderation, anti-cheat, coding assistants), but the core of the game, the plot, and the artistic value must belong to humans. This is a strong signal to a market tired of procedurally generated garbage.

Source: iXBT / Microsoft