Adobe Analytics (for Retail)

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Adobe Analytics (for Retail) is a leading analytics platform within Adobe Experience Cloud that extensively uses artificial intelligence (AI) and machine learning (ML) through its Adobe Sensei technology for data analysis and process optimization in the retail industry. The platform, evolved after the acquisition of Omniture in 2009, provides retailers with deep insights into online shopper behavior, marketing campaign effectiveness, and product performance. AI capabilities in Adobe Analytics for Retail include: automatic anomaly detection in sales and traffic data; contribution analysis of various factors and channels to conversion and revenue; customer segmentation based on behavior and purchase probability; predictive analytics for forecasting conversion, churn, and other key retail metrics; customer journey analysis across different channels and touchpoints; personalized product recommendations. The platform provides detailed reporting, flexible audience segmentation, and powerful tools for analyzing data collected from websites, mobile apps, and other digital touchpoints. Adobe Analytics seamlessly integrates with other Adobe Experience Cloud products (Experience Manager, Target, Campaign) as well as external data sources (CRM, POS systems). The solution is implemented as a cloud-based SaaS service and is enterprise-focused, offering complex subscription-based pricing plans. Adobe Analytics helps retailers make data-driven decisions, optimize marketing investments, improve user experience, and increase profitability.