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Salesforce Einstein (Customer Analytics)

Rating:

4.7 / 5.0

Salesforce Einstein (Customer Analytics)

Tags

CRM, Customer Analytics, Business Intelligence, AI in Sales, AI in Marketing, Salesforce, Predictive Analytics

Categories:
Business AnalyticsData AnalysisMachine learning and neural networksMarketing and Advertising
Creator Salesforce
Date 2016-09-19
Platforms Cloud Platform
Status Active
Website salesforce.com
Price Model Subscription
Sections:
Automated ML (AutoML)Customer AnalyticsData VisualizationDecision SupportForecastingML PlatformsPattern RecognitionPersonalization

Pricing Details

Available within paid subscriptions to various Salesforce cloud products (Sales Cloud, Service Cloud, Marketing Cloud, etc.). Pricing depends on the specific Salesforce product and subscription tier.

Features

Customer data analysis, behavior prediction, churn prediction, sales forecasting, personalized recommendations, lead scoring, automated insights, integrated with Salesforce CRM.

Integrations

Deep integration with Salesforce products (Sales Cloud, Service Cloud, Marketing Cloud, Analytics Cloud, etc.).

Preview

Salesforce Einstein is a set of artificial intelligence technologies integrated into the Salesforce CRM platform. The "Customer Analytics" module uses AI to automatically analyze customer data, identify patterns, predict their behavior (e.g., likelihood to purchase or churn), and provide personalized recommendations for sales, marketing, and customer service teams. Einstein helps automate routine tasks, increase the efficiency of customer interactions, and improve data-driven decision-making. It is available as part of various Salesforce cloud products.