Google Analytics (Content Analysis)
Pricing Details
Free version (GA4) for most users. Paid version (GA4 360) for large enterprises with advanced features and higher data limits, pricing upon request.Features
Web and app analytics; Event-based tracking; Content performance analysis; User path analysis; Funnel exploration; Audience segmentation; AI-powered insights; Predictive metrics; Anomaly detection; Integration with Google products (Ads, Search Console, BigQuery); Customizable reports; Real-time data.Integrations
Integration with Google Ads, Search Console, BigQuery, Data Studio/Looker Studio; Integration with Salesforce Marketing Cloud, Google Ad Manager, AdMob, Google Play; Integration via Zapier (Slack, Sheets, CRM, etc.); API for custom integration.Preview
Google Analytics is a free web analytics service offered by Google that tracks and reports website and mobile app traffic. In the context of content analysis, particularly in the latest version Google Analytics 4 (GA4), it provides deep insights into how users interact with different parts of your site or app. GA4 collects event-based data, allowing for more flexible analysis of user behavior, conversion paths, and content engagement. Key features for content analysis include Pages and Screens reports (showing views, average time on page), User Path analysis (visualizing sequences of events), Funnel Exploration (understanding how users progress towards goals), and audience segmentation analysis. GA4 also incorporates machine learning features like automatic anomaly detection and trend identification, as well as predictive metrics (e.g., purchase probability, churn probability) that help uncover opportunities for content strategy optimization and personalization. Google Analytics is widely used across marketing, e-commerce, publishing, and other industries to make data-driven decisions, improve user experience, and enhance content effectiveness.