Funnel Launches "Insights" – An AI Solution for Call Analysis in Real Estate

Funnel Launches "Insights" – An AI Solution for Call Analysis in Real Estate

Funnel, a leading software developer for leasing management in the real estate sector (PropTech), announced on June 9, 2025, the launch of its new AI-powered product – "Insights." According to a press release distributed via PR Newswire, this tool is designed for deep, automated analysis of phone calls and the entire customer interaction cycle with prospective and current tenants. "Funnel Insights" uses advanced artificial intelligence technologies, including high-accuracy speech recognition and natural language understanding (NLU), to automatically transcribe and analyze conversations between leasing agents and customers. The platform can automatically score each call based on customizable criteria, such as the completeness of information provided, adherence to corporate scripts, and success in scheduling a property viewing. Additionally, the AI analyzes customer tonality and sentiment in dynamics, identifying key moments of satisfaction, doubt, or frustration during the conversation. This tool provides property managers with objective, data-driven metrics to evaluate agent performance, identify best practices, and pinpoint areas for additional training. By analyzing thousands of calls, "Insights" also helps identify common trends, frequently asked questions, major customer objections, and competitor mentions. Funnel states that their new solution will enable property management companies to significantly improve customer service quality, increase conversion rates, and make more informed, data-driven business decisions.

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