IBM Study: AI to Be Top Revenue Driver by 2030

According to a new study by the IBM Institute for Business Value published on January 19, 2026, global executives are shifting strategies. The majority of surveyed CEOs expect artificial intelligence to be the primary driver of revenue growth by 2030, not just a cost-optimization tool.

The report emphasizes that the "experimentation" phase is over. Companies integrating GenAI into product creation and customer service today will pull away from competitors permanently in 4 years. The main conclusion: AI has ceased to be an IT department issue and has become a business model survival issue.

Source: IBM Institute for Business Value