Hotjar (with AI)
Pricing Details
Free plan with limitations. Paid plans from $32/month, based on data volume and features. Contact Hotjar for exact pricing.Features
AI survey generator, automated summary reports, sentiment analysis, heatmaps, session recordings, conversion funnels, automated tagging, real-time KPI trackingIntegrations
Integrates with Google Analytics, Zapier, HubSpot, Slack, Mixpanel, Narrative BI, ChatGPTPreview
Hotjar with AI, evolving since its 2014 founding, is a leading platform for understanding user behavior through advanced analytics and AI-driven insights, with significant updates in 2023. Its AI-powered survey generator, launched in June 2023, allows users to create targeted surveys in seconds by defining research goals, such as measuring customer satisfaction, ensuring relevant questions for actionable results. Automated summary reports analyze open-ended responses, delivering key findings, supporting quotes, and next-step recommendations, saving hours of manual work. The platform’s sentiment analysis and automated tagging, enhanced in 2024, quantify user feedback, identifying trends like feature requests or dissatisfaction. Hotjar’s core features—heatmaps, session recordings, and conversion funnels—reveal where users click, scroll, or drop off, used on over 900,000 websites globally, including by HubSpot and Booking.com. Integrations with Google Analytics, Zapier, and Slack streamline workflows, while GDPR and CCPA compliance ensure data privacy. Recent updates improved mobile heatmap accuracy and added real-time KPI tracking via Zapier’s ChatGPT integration. Despite a 2.5 TrustPilot rating due to customer service concerns, Hotjar’s free plan and paid tiers from $32/month make it accessible for businesses optimizing user experience. Narrative BI’s AI analytics integration further enhances Hotjar data with conversational insights, benefiting retailers and startups.