FullStory (with AI)

Preview

FullStory is a leading digital experience intelligence platform that actively uses artificial intelligence (AI) and machine learning (ML) through its StoryAI engine (powered by Google Gemini LLM) to automatically identify user issues and provide valuable analytical data. Founded in 2014, FullStory helps companies understand how users interact with their websites and mobile applications, identify pain points, and optimize the digital experience. Key AI capabilities of FullStory include: automatic detection of user "struggle" signals (e.g., rage clicks, error clicks, excessive scrolling) indicating frustration or problems; analyzing user sessions at scale to identify behavioral patterns and anomalies; automatically summarizing key moments and issues in user sessions; providing proactive recommendations and insights based on behavioral data; segmenting users based on their behavior and level of "struggle". The platform provides tools for user session replay, heatmaps, conversion funnel analysis, and segmentation, as well as dashboards and reports. FullStory is implemented as a cloud-based SaaS solution and supports integrations with a wide range of analytics, CRM, A/B testing, and project management tools. Data collection is done using lightweight SDKs for web and mobile applications. FullStory is highly regarded in the DXI and analytics market, and the effectiveness of its AI features in identifying issues is noted.